2022 Zephyr HMI
Spearheaded the creative development of the visual HMI: concepting, new DNA definition, motion, iconography, design system support, productionization. Launched in China in 2021
SIZZLE REEL
INSPIRATION / MOODBOARD
EARLY CONCEPT EXPLORATION
SPORT THEME
THEMES AND LAYOUTS SELECTABLE BY DRIVER
27” CENTERSCREEN
MOON-INSPIRED DIGITAL ASSISTANT
Ford product design Manager: Nico Thetard
Designers: Emma Zou, Denis Khramov, Michael Glass, Brain Caiazza, Luisa Liu
Executive design leadership: Peter Ruthenberg, Kemal Curic, Bruce Yang
Project duration: 2018 - 2021